Our Values
Commendo is not built around perpetual revenue growth or an eventual sale. It is built around great work, serious partners, honest criticism, and companies becoming trusted, recommended, and chosen for the right reasons.
Commendo does not exist to grow revenue forever with the aim of selling itself. The founder has no wish beyond a reasonable wage and the freedom to do excellent work. The goal is to help great companies grow fast, robustly, and in accordance with the real logic of their marketplace.
We aim to unpick, understand, and position our partner companies objectively: what they do, who they serve, why they are different, and what earns customer trust. Once the direction is clear, we move quickly, without hesitation, and without hiding behind artificial deliverables or quotas.
We make bold moves and aim high, but not randomly. Bold guesses must come from first-principles thinking, then face criticism, reflection, testing, and iteration. The point is not to protect the idea. The point is to improve what survives contact with reality.
Commendo will not grow beyond its ability to manage partner companies to the highest standard of excellence. More clients, more people, and more revenue are only justified when the standard of work can be protected.
Our fees should grow only in proportion to our demonstrated ability to grow companies. As we prove our ability through real outcomes, we may reasonably improve the fee structure. Until then, the work must justify the price.
Each internal member of Commendo, including the founder, should receive the same wage. That wage should grow together until it reaches the point where additional money no longer meaningfully improves happiness. Beyond sufficiency, the company should optimise for purpose, freedom, and quality of work.
We aim to be authentic, forge our own path, make our own guesses, measure our impact honestly, and proceed at our own pace. Commendo should act responsibly, not reactively, and never follow the crowd simply because the crowd is moving.
The marketplace is not an abstraction. It is made of people deciding what to believe, what to choose, and what to recommend. Our work begins and ends with that decision.
Guess boldly. Test honestly. Make conjectures. Invite criticism. Improve what survives.